The final episode of London after Lockdown is here!

On this Kent Special Episode, Liam meets Marco from Pierluigi;s, Joe Courtney from Soul Town Festival, Alex from The Pearl and Leigh at Eatwell in Beckenham.

First stop is Pierluiggi’s, where Liam chats with Marco about how things have been for him since lockdown. This positive and refreshing interview is a great watch after a lot of negative hospitality news recently. Showing his initiative and creativity, Marco tells Liam the changes he has put into place, and how they have had a huge, positive impact on his business.

For some businesses that have been up and running for decades, it can be difficult for them to understand how social media and creative marketing can benefit their business. That certainly isn’t the case at Pierluigi, where Marco has learnt to use platforms like Instagram to help his business to keep on growing. Can fans of the restaurant expect to see a second branch opening soon? You’ll have to watch this week’s episode to find out.

Next we visit Joe Courtney at his new pub The Bulls Head. As well as owning two pubs, Joe is one of the brains behind Soul Town festival, which used its platform to help the NHS and others in the industry during Lockdown. That then developed into Door Step Sessions, which provided outdoor entertainment for anyone who was really struggling during lockdown. He explains the highs and lows over the last few months for him and how he hopes for things to build over the next year.

 

For location number three we head to The Pearl in Beckenham to speak to Alex and find out how he is adapting to post lockdown life. He explains to Liam how the local restaurants built a community to support each other and to get people in the area through the pandemic.

Finally, it’s time to head to Beckenham to speak to Leigh at Eatwell. “The after math of a nuclear Holocaust” is how Leigh describes post lockdown life at the start of the interview, but don’t worry, the chat takes a far more positive turn from there. Takings are up for the business compared to this time last year, perhaps local people are ready for that health kick and are stepping up to support their local businesses. He’s optimistic about the future and excited to see his brand grow.

For all of these interviews and a whole lot more, head over to Posh Cockney TV now! This will be the final episode in this series of London after Lockdown but it certainly isn’t the end of PCTV.

Emma Bolton | PR Assistant | emma@poshcockney.co.uk | www.poshcockney.co.uk


Your Bridge to Turkey

Overview

Posh Cockney was hired to manage all Marketing and PR for the opening of The Bosporus UK in Leicester Square. The restaurant opened on September 24th. The following case study is a breakdown of what services were provided and how they were carried out.

Our Objective

Bosporus is a well known Turkish restaurant group, born in Dubai and our objective was to bring this award winning restaurant chain to the heart of London. The chosen location was in Leicester Square and our main objective was to ensure a successful opening, drawing in fans of the brand as well as introducing Bosporus to a new market, and creating an ongoing marketing campaign to ensure a prolonged success.

Challenges

The Bosporus brand is relatively unknown in the UK so the brand needed to be promoted to a completely different market. The venue needed to be completely transformed inside, which meant reliance on contractors. The area of the restaurant is already heavily populated with casual dining restaurants, which are all fighting over the same clientele.
Due to Covid we had some delays in opening the restaurant which meant promoting our official opening date was tricky. Covid also meant that all construction had to come to a complete stop for a few months, and restrictions meant a change in how the restaurant would be able to operate.
We had no website or social media to build on, so everything was creating bespoke for the London site.

Our Approach

Our team got to work straight away and started building a new website and social media channels to ensure we had digital platforms to push the Bosporus brand message.

We reached out to UK press and journalists to ensure the opening was on their radar and started planning a grand opening (which unfortunately was unable to take place due to Covid restrictions).

We collectively agreed that influencers and celebrities will be essential to grow the reputation of the restaurant, so we highlighted top talent that would fit with the brand’s identity.

What we did 

We created a bespoke website, created and managed the Bosporus London accounts across all social media platforms,  boosted the restaurants reputation with the foodie community via a combination of press releases, social media, media relations and word of mouth marketing. 

We created a massive buzz with Londoners, as well as with people from Dubai and Turkey throughout the pre-opening phase through clever content creation.

Due to Covid, we opened 3 months later than planned. We used this time to really drive the PR and social media campaigns, making sure as many people as possible knew that Bosporus was coming to London. 

We used location targeted marketing on social media, to ensure our content was being seen in London, Dubai and Turkey, and by people with interest in Turkish cuisine. 

We created beautiful images of the food and venue, as well as an experience video, to help aid the marketing campaigns. 

A few days before our official opening day, the government announced that tighter restrictions would be coming into effect on our opening day. To encourage guests to come and dine with us, we offered 50% off food and 25% off for the following week. An extra 5% was given to pre booking to encourage people to book in advance. 

Journalists and influencers were booked in for the first few weeks, all giving the venue exceptional reviews.

We supplied security for the venue as well as interior flowers and a balloon arch for opening. 

The Results

The opening of the Bosporus UK in Leicester Square went as well as we could have hoped for under the restrictions that we had to follow. 

The outside terrace area continues to be busy, and guests are enjoying the food discounts that we put in place.

All influencer and journalist reviews have been incredibly positive, with many more keen to review the venue soon.  

All Covid rules are being followed to the highest levels so that guests can relax and enjoy their experience knowing they are safe.

What's next?

We will continue to invite influencers and journalists to The Bosporus UK, encouraging more media coverage for the venue. 

We will look at partnerships with Emirates and Turkish Airlines to create a bespoke competition prize for guests. 

We will closely monitor the changes in guidelines and adapt our marketing strategy around this.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Website development
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Strategic Planning
  • Crisis Management
  • Online Training
  • Event Management
  • Project Management
  • Supplying security
  • Interior and exterior graphics

Enquire Now

Living the Dream with Football Star Lianne Sanderson

Living the Dream with Football Star Lianne Sanderson


How to make a Cosmopolitan Cocktail with PURE Organic Vodka

How to make a Cosmopolitan Cocktail with PURE Organic Vodka


London After Lockdown - Episode 10

London After Lockdown - Episode 10


Product Review - Making cocktails at home with Lava Spirits Co

Product Review - Making cocktails at home with Lava Spirits Co


Stricter Covid Guidelines won’t stop The Bosporus UK

For the last few months, the team at The Bosporus UK have faced a new hurdle at every turn. Are we mad to open a brand new venue during a pandemic? Quite possibly, but we have confidence in our brand and know that it has what it takes to be a huge success, no matter the circumstances.

This week, we were able to officially announce the opening date for The Bosporus Leicester Square. Doors will be open to guests from 10am on September 24th. Yesterday, Boris Johnson announced a curfew for all venues in England, as well as stricter rules on table service and PPE, starting from September 24th…. Is this yet another hurdle for our team? We could look at it that way. Tighter restrictions coming in on our opening day, certainly isn’t the news we wanted to wake up to. But there is no way that The Bosporus UK is going to let these changes effect what is sure to be a huge and successful opening.

We have implemented strict social distancing rules throughout the venue, areas are sanitised between sittings and all staff are fully trained on the safety measures. At Bosporus, we want to ensure that our guests feel safe and confident to dine with us. We will of course be closing our doors at 10pm to comply with Government rules.

We offer a high level of table service, so you can sit back and relax, knowing that everything will be taken care of for you.

Opening day will see guests receive 50% off their food all day, but you will have to be quick because bookings are already coming in fast. From Friday 25th – Friday 2nd, we will be offering all guests 25% off their food, with a further 5% off for all pre bookings.

Our heated, open terrace is the perfect spot to sit and relax with (no more than 6) friends and family, whilst enjoying a drink and nibbles. Or step inside to our cosy restaurants and dine on traditional Turkish cuisine.

Come and join us, and be transported to the streets of Istanbul, without leaving the heart of London.

 Opening times:

Monday – Saturday:  9am – 10pm

Sunday:  9am – 10pm

 

Emma Bolton | PR Assistant | emma@poshcockney.co.uk | www.poshcockney.co.uk


Let’s talk about Virtual Events

At Posh Cockney, we love events. Unfortunately, 2020 has not been kind to the events industry. Are Virtual Events the answer to all of our problems?

The short answer to this, is no. There will never be a replacement for like minded people gathering in a room together to learn, sell, be entertained or enjoy an experience. However, until we are able to do this, virtual events are a great alternative in some situations and whether we like it or not, virtual events are here to stay.

Due to Covid 19, the UK events industry is set to lose up to £58 billion this year, according to VisitBritain. Shifting towards virtual events is going to be essential for many companies to stay afloat.

I recently read an article from Simply Marketing Jobs titled ‘How Virtual Events are set to be the no.1 trend for 2020’. This article was written in October 2019….. did they know something we didn’t!? Perhaps this shift to technology has always been in the pipeline, but Covid has just sped things up a little.

 

 

There are some obvious advantages to virtual events. Geography can put pretty huge restrictions on the people that are able to attend an event. However, anyone can sign into a virtual event, anywhere in the world. Health and safety, room capacity numbers, catering and staffing are all problems and costs that will be cut. The environment will benefit hugely in the reduction in people travelling to and from events, and the large amounts of waste that is often created.

But what about the jobs? Unfortunately, we aren’t all techies. We don’t all work for zoom. So that’s hundreds of people in the events world still out of work, from caterers to florists, cleaners, event staff and security guards.

Whilst millennials are fast adapting to the changes in technology, for some people, finding their way around a virtual event is a challenge in itself. ‘You’re on mute’ is a phrase that we are now all too familiar with.

Last month I attended a virtual fund raising event for Clapham Grand. Performers were socially distanced back stage, compares were on hand to introduce each act, and fill in any spaces that were caused by technical errors, of which there were many. But on the whole, the event was a success. People were entertained, performers finally got to perform and money was raised.

A survey conducted by Eventbrite showed that 62% of people in the US have attended five or more virtual events in the past month – many of those being paid events.

Virtual events are working, it can be done. From conferences and key note speeches, all the way through to music festivals and exhibitions. We are all going to have to start getting comfortable with the world of virtual events.

 

Emma Bolton | PR Assistant | emma@poshcockney.co.uk | www.poshcockney.co.uk


Product Review for Salt Grooming

Product Review for Salt Grooming


Posh Cockney Clients in the Press

At Posh Cockney, we love to see our clients getting fantastic press coverage. Good PR is a great way to get people talking about your brand. Would you go to a venue if there were zero results in a Google search for it? Are you more likely to buy a product if you’ve seen it listed in your favourite magazine? With Covid making it more difficult than ever for brands and businesses, there has never been a more important time to get your name out there, spoken about and seen!

PURE Organic Vodka

Our Client PURE has had some great features over the last few months. In July they launched their latest product, PURE Lite, an organic vodka with half of the calories and half the strength!

With great features in Imbibe, Just-drinks, The Morning advertiser and Big Hospitality as well as many more – this is the product that everyone has been talking about this summer.

See all of PURE’s features here:

 

 The Bosporus UK

More recently, we have been able to finally announce the opening of our client venue The Bosporus UK. This Dubai born restaurant will open its doors in London’s Leicester square this month, serving traditional Turkish Cuisine.  The opening of this venue has been eagerly awaited, and press coverage has been heating up, weeks before an opening date was even announced.

Big Hospitality were the first to share our exciting news, with Hot-diners and Catering Today not far behind them. News of the London venue has even travelled overseas, with features in The Caterer Middle east.  On September 24th, Bosporus will officially be open and we are sure you will be seeing even more of this exciting brand.

Take a look at Bosporus’ features here:

Big Hospitality

Hot-Dinners

Catering Today

Caterer Middle East

Essex Foodies

The Drinks Business

The Infatuation

The Caterer

Do you want to find out how Posh Cockney can get your brand making positive headlines? Get in touch with us for more information: emma@poshcockney.co.uk

 

Emma Bolton | PR Assistant | emma@poshcockney.co.uk | www.poshcockney.co.uk