To create a buzz around the opening of Barrio’s largest venue opening through PR and a launch party.
We worked closely with the Barrio team as well as Nightcap’s PR team to plan a PR strategy and launch event that would continue to drive bookings as well as create a huge PR buzz.
We created and sent out an initial press release, announcing that Barrio Familia was taking over the former Tropicana Beach Club site in Covent Garden. The focus was on trade, hospitality, business, and consumer press both in London and nationally. We used the fact that the site is believed to be ‘The World’s Largest Tequila Bar’ as a hook, as well as a quote from Nightcap CEO and former Dragon’s Den Sarah Willingham.
Next, we focused on the launch event, creating a target list of London-based journalists and influencers. We also invited local businesses in order to support the Barrio events team and drive future bookings. We invited approximately two thousand people in order to have a guestlist of one thousand attendees.
Posh Cockney also organised the step and repeat board as well as the paparazzi for the event.
The Covent Garden venue is a very large space with a capacity of 600 people. That meant we needed a guest list of around 1,000 people to guarantee a full venue. Rail strikes caused us a huge challenge and led to us needing to change the event date twice and having to resend all invites to the entire guest list.
The initial press release landed 15 pieces of coverage with an estimated 97.6k views.
During the week of the launch event, there was a 300% increase in Instagram engagement on the Barrio channels.
We will continue to support Barrio with their upcoming campaigns and ensure we drive bookings for Covent Garden alongside the other sites.
"Always willing to go the extra mile"
I worked with Posh Cockney for 6 months to head up all PR on two brand new venue openings. One was our biggest site to date in Covent Garden, and the other, our first regional site in Watford.
We opened both locations 2 weeks apart and a month outside of Christmas trading starting. Posh Cockney were a fundamental part in our openings strategy and making our brand awareness as impactful as possible. The whole team were a fantastic support in delivering incredible media and influencer VIP launches, personalised influencer boxes, new brunches and hard hitting marketing activations including two day of the dead parades throughout the streets around the local areas.
Their communication was tight and well organised, they were a great resource of information and always sourced solutions to any problems that came across our path, and were always willing to go the extra mile and be hands on whenever I needed them to be. It was an absolute pleasure working with the Posh Cockney team and have no doubt, I will again in the future.
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