Overview
Posh Cockney worked closely with James Ingram to create a high profile, star studded event at Proud Embankment, raising money for Cancer Research UK. James has done phenomenal work for the charity and raised an incredible amount of money already, this event needed to build on his impressive fundraising total, whilst gaining good media coverage for the charity.
Our Objective
To source a suitable venue in central London and create an event that will attract high profile celebrities and extensive press coverage. The aim was to raise as much money as possible for Cancer Research whilst ensuring guests had an enjoyable and memorable night.
Challenges
As with all events of this scale, the organisation and timings for celebrities was a big challenge.
Organisation of press in advance of the event and in particular, organising press with a quick turn around for post event coverage.
Creating and implementing risk assessments and health and safety procedures for an event of this calibre is a big task and needs to be fully understood and implemented by the entire team.
Our Approach
We spent a lot of time discussing the needs, requirements and vision of Jog on to Cancer founder James Ingham. We knew it was important to not lose the importance of what Cancer Research UK means to James, in amongst all of the glitz and glam of a celebrity event. We wanted to create a wow factor, whilst staying true to the core reason for this event.
This is the 7th annual Jog on to Cancer charity fundraiser, so we took time to research past events, build on what went well and grow from any mistakes made.
We built a team of experienced and passionatemmm people who have the ideal skills and knowledge to plan, stage and run an event of this scale.
What we did
Posh Cockney quickly sourced the venue Proud Embankment. This venue is in the perfect location and Posh Cockney already has a good relationship with the team here, allowing for a smooth running of negotiations.
We structured the deal with Proud and then worked closely with the team at Cancer Research UK to plan and execute a sell out event.
We worked closely with James Ingham and created a packed celebrity guest list that was sure to draw in extra media attention.
Press releases were sent to all major Newspapers and Magazines, both prior to and after the event.
We created a true Red Carpet vibe, with photo opportunity points and some of London’s best photographers – this furthering the post event media coverage.
Staff were briefed to the highest level to ensure an impeccable VIP experience to everyone in attendance.
The Results
The event was a huge success. The venue was packed out with 600 guests inside and a bursting celebrity guest list.
Over £40,000 was raised for Cancer Research UK
The event secured a huge amount of media coverage, including features in OK! Magazine, and nearly all major newspapers.
What's next?
Posh Cockney are looking forward to working with James Ingham and Jog on to Cancer in 2021, as this year’s event sadly had to be canceled due to Covid 19.
Key Services Supplied
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Budget Planning
- Strategic Planning
- Event Management
- Project Management