Future Star Programme

Meet the Posh Cockney Future Star Programme Class of 2021

After months of planning, we can finally share our exciting news with you!

Posh Cockney have created a Future Star Programme to help young people gain on the job, real life work experience in PR and Marketing – an opportunity that the pandemic has hindered for many.

This opportunity will allow them to learn first-hand what it takes to work in the busy world of PR and Marketing – particularly as the hospitality sector begins to reopen, whilst being guided and supported by the Posh Cockney team. The Future Star’s will have a tailored, three-month plan allowing them to study, work on real accounts and ask all the questions they need to in a safe space.

“We decided as a team to give back and support people on a three-month crash course style internship. People can come and work with us for us three days a week and deal with real clients whilst getting great training and one to one mentorship from our team. They can meet people from within the lifestyle and hospitality industries and start building connections.”

“This is the first class of the future star programme and we have brought in nine unique and talented young people who we feel could be future stars within the marketing and PR world. We all know that most people learn best by doing, so as great as university is, there is no replacement for on the job learning.” – Liam Norval, Posh Cockney CEO

This is a great opportunity for anyone that wants to better themselves and an incredible steppingstone into future employment. All work is done remotely and around individual schedules.

After the three months, Posh Cockney will be looking to hire some of the interns, whilst helping others to find employment.

“We are really excited about this scheme as there seems to be a huge gap for young people today. It is often impossible to get experience if you don’t already have experience! We are excited to be able to give people opportunities where they can work hard, learn and gain future work with our guidance.” Liam added.

Want to meet our class of 2021? Click Here.

Sophia Kearney, Future Star

“Having the chance to work so closely with the Posh Cockney team and their clients from the get-go has been amazing. Whilst only in the first week, I have already gained such valuable experience and industry insight. I am very much looking forward to what the next 3 months will bring!”

Katy Townshend, Future Star

"I am so excited to be able to work alongside the Posh Cockney team on real accounts and be given the opportunity to learn and immerse myself into the creative, challenging and dynamic industry of marketing and PR with training from Posh Cockney team managers".

Alice Bugnoni, Future Star

"This opportunity represents the first step towards the work world, and I am honored to start my career from here."


Models on Catwalk

A digital makeover for London Fashion Week

Always wanted a front-row seat at London fashion week? You’re in luck because this year, we are all invited.

After the huge success of last year’s semi-digital London Fashion Week, the event is back. This time, fully digital, with the support of Clearpay.

From Friday 19th February (today!) until Tuesday 23rd February, you can watch Global Designers show off their latest collections from the comfort of your own home.

Models on Catwalk

This year, for the first time ever, both Menswear and Womenswear will be exhibited alongside each other in a gender-neutral show. There will also be a number of Podcasts, Webinars, Designer Showrooms and Collection Presentations available to all.

Josephine Jones, model and the first transgender designer at LFW, told Sky News:

“Clothing, to me, has always been about creativity and never boundaries… except breaking them, that is! Some of the chicest girls I know dress like boys anyway, and vice versa.”

Josephine, like many designers, is excited by the progression in London Fashion Week.

Usually, London Fashion Week would see 5,000 people flock to the capital, excited to take their seats at this world-renowned event. Whilst we can all agree that digital is no replacement for live events, this is a historic move for the fashion industry.

Head to, London Fashion Week’s Website to tune into the Live coverage.


Eat Out to Help Out

Eat out to Help Out 2.0 – a good or bad idea?

Last summer, the Eat Out to Help out scheme was used 100 million times, but should it be brought back?

For many businesses, the scheme was a massive help. But for some, particularly in seaside towns where the summer months are already incredibly busy, it led to staff being hugely over worked. Police presence was required at one venue in Leicester when things got out of hand there.

There is also data to suggest that the Eat Out to Help Out scheme led to an increase in Covid cases and was a cause of the start of the second wave of the pandemic, with Boris Johnson agreeing with this in a press conference in October.

Frederick Szydlowski, Co-founder of Embargo and Hospitality Titan disagrees with this:

“The problem with the general perception of last year’s Eat Out Help Out Scheme comes mainly from the misleading data that the public is fed. Many assume that it has led to a major increase of cases. However, three weeks ago Rishi Sunak said that there is link between the EOHO Scheme to the spike of cases during Q4 2020. Looking at the actual data of where cases have been coming from, hospitality has clearly been one of the safest places to be. I strongly believe another similar scheme should definitely be considered as hospitality needs a significant boost and there is no doubt that venue operators have shown that they take safety measures extremely seriously.”

Deliveroo and hundreds of other restaurants have called for the scheme to be reintroduced, along with a number of other measures to help the hospitality industry to survive. These include an extension of the furlough scheme, a 5% vat reduction on food and prioritising hospitality staff for testing and vaccinations.

Eat Out to Help Out

We spoke to Morris Greenberg, Hospitality Titan and Managing Director at CDG Leisure about this:

“In my view, the government needs to be focused on the process involved in getting the leisure industry reopened, whilst limiting redundancies, as much as possible, that will inevitably have to be made when furlough stops. This includes landlords taking premises back due to back rent owed causing liquidations and a surplus of empty premises coming back to market. So for me I would like to see more focus on policies extending the VAT reduction, extending the business rates holiday for another year and reintroducing the job retention grant. Perhaps some intervention between landlord and tenant negotiations once protection is lifted such as landlords to agree to a percentage of what is owed to be paid over a term. All of this will help the industry to reopen and then once reopened, whilst I am sure the resurgence of people going out will be quick, if it is felt the industry needs help in getting kickstarted policy’s like the Eat Out to Help Out scheme to be reintroduced. Although it will need to be amended in order to take into account the problems that occurred last time.”

What is the Eat Out to Help Out scheme?

Eat Out to Help Out gave diners 50% off their food bill (up to £20 per person) at participating restaurants from Monday – Wednesday. Thousands of restaurants across the country signed up.

Do we need an incentive to get back to pubs, bars and restaurants? Or will we all be eagerly waiting outside on the first day of re-opening, with or without a discount?

 Read more about the first Eat Out to Help Out Scheme here.


“Another nail in the coffin for the Hospitality Industry”

Fears are rising within the hospitality sector amongst speculation that pubs, bars, and restaurants may have to remain closed through much of the spring. And when they do finally open, the ‘rule of six’ and socially distancing restrictions will all be very much still in place.

There has been talk that restrictions won’t be eased until all over 50s have had their vaccination, which is expected to be around August time. And this is only for England, who seem to be ahead in terms of vaccination numbers at the moment, compared to other UK regions.

“This would be another nail in the coffin for the hospitality industry. For nearly a whole year, the entire UK hospitality industry has been decimated by rules and regulations. It will mean a graveyard for the hospitality industry once this pandemic is over unless change happens now. The Government needs to support with much more funding, and much more targeted funding to people that really need the help right now.”  

“Posh Cockney has several clients that are going through a lot of pain right now. They have had a year of turmoil and we have helped them through such times. But with the re-opening dates being pushed further and further back, we run the real risk of losing our beloved hospitality industry. “

– Liam Norval, CEO Posh Cockney.

Businesses are frustrated. They have repeatedly been forced to close, staff have been let go, bank balances have been run dry. All without clear guild lines or timelines for when these businesses can reopen.

The UK needs a summer full of Hospitality and Tourism to help the economy fight back. The continuous extension to restrictions is making that increasingly unlikely.

 


Co-Marketing: The Power of Collaboration

Over recent years, we have seen an increasing number of brands join forces and collaborate. But why would you team up with another brand, sometimes even a competitor?

Co-Marketing allows brands to increase their consumer reach. Two companies can share databases, social media reach and hopefully, customers. Collaboration can often be a fantastic way to create innovative new products that would have previously not been possible. It is also a great way to gain press coverage. Attention grabbing campaigns, unexpected team ups and exciting new products make great stories. This of course leads to increase coverage, links to your company and will almost certainly result in higher sales.

This could be as simple as including the leaflet of a brand in your product package and be as extreme as using another company’s branding on your products. We take a look at some of our favourite brand collaborations.

 

Uber and Spotify

These two, well-known brands, teamed up to create a more customisable taxi experience. Spotify Premium customers are able to link their account inside an Uber and be in control of the music from their Uber or Spotify app on their phone.

This allows Uber to offer users personalised music in a very simple way – no need to develop their own system. It also gives Spotify another reason for users to sign up for their service.

Sounds like an uber great idea to me! (sorry…)

 

McDonald’s and Burger king

Yes, two lifelong rivals did indeed team up (sort of) for a recent campaign. Although, many would argue that one brand came out on top.

In 2019, McDonald’s Argentina announced that for one day, they would donate all profits from the purchase of their Big Mac to the charity Children with Cancer. In response to this, Burger King launched ‘Day Without Whopper’. Not only did they remove The Whopper from their menu for the day, but they actively encouraged people to go and buy their burgers from their competitors, to raise more money for the charity.

Whilst Burger King may have lost some sales that day, they won their place in the hearts of many. Press coverage and social media noise were huge – PR success can be measured in more ways than immediate financial gain.

 

McDonalds and Burger King Collaboration 

Cheetos and Forever 21

This is just one example of brands teaming up with clothing retailers, to create unique products. Collaborations like this turn customers into walking adverts for the brand, hugely increasing brand awareness, and create new and innovative products for the retailer.

 

BrewDog and Aldi

What began as a spat between two brands on Twitter, became a fantastic PR campaign. Shoppers had seen similarities between Aldi’s Anti-Establishment Beer and BrewDog’s Punk IPA, to which BrewDog responded by suggesting it would create ‘Yaldi IPA’.

To this, Aldi said, “We would have gone with ‘ALD IPA, send us a crate and we’ll talk…”.

So, BewDog did just that, and two months later, ALD IPA was stocked on the shelves in Aldi stores around the country.

This gained fantastic coverage on both social media and in the press. Both brands became a big talking point and sales increased as a result.

 

Cath Kidston

Cath Kidston has teamed up with many brands over recent years, allowing the iconic prints to be seen by unexpected consumers. Brands include Heinz, Slydes and most recently, the game Animal Crossing.

Each of these collaborations has gained great coverage. It isn’t every day you see a can of tomato soup featured in glossy magazines! Consumers love an exciting brand story, and collaborations like these create exactly that.

Kath Kidston and Heinz Collaboration

 

Posh Cockney are specialists in brand collaborations and would love to help you grow your brand today. Email liam.norval@poshcockney.co.uk and find out what we can do for you.

 

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The rise of Independent Businesses

Is the era of large chains behind us?

Independent shops, cafes, and restaurants are becoming an increasingly familiar sight.

At the start of 2020, there were 5.9 million small businesses in the UK, a rise of 1.9% on the previous year. And whilst the pandemic has created many struggles for small business owners, it has also given many people the time to finally put plans in place to create the small businesses they have always dreamt of starting. More than 95,000 new businesses were created between July and September, according to a recent analysis of VAT, HMRC, Companies House data, and business surveys, marking a 5.3 percent increase on the same period last year, and a 7.2 percent increase on the previous quarter.

Hundreds of people were made redundant from their long-standing, time-consuming jobs, or put on furlough and told to stay at home. While some made banana bread, others used the time to pivot their skills and become entrepreneurs. As well as this, people all over the country pledged to shop local and support small businesses in their time of need.

Amy Gwynn who owns Amy’s Personal Paints, a small business specialising in hand painting Gower Beaches says, “What’s been really exciting for me as a new business owner during the pandemic is seeing how many people want to support local businesses through buying gifts for family and friends they’ve been unable to spend time with this year.”

Shopping local helps to instill a sense of community. It allows customers and business owners to build up trust and a friendly relationship, meaning people are far more likely to keep on coming back.

This is an exciting time for new business. With lots of shops and restaurants sadly closing down and buildings standing empty, for those that are able to find investors to back their ideas, there has never been a better time to jump-start your business. Our towns and cities are going to look very different on the other side of this pandemic, but this could be the shake-up that our high streets have been waiting for.

Do you have a new business or product that you need help launching? Posh Cockney can help. Get in touch today at liam.norval@poshcockney.co.uk.


The very best Home Cinema set up inspiration

Wondering why you need a home cinema kit when you have a perfectly good TV? We are about to show you.

We have put together some of our favourite home cinema setups, perfect for families, couples, keeping the kids quiet, or just having some you time.

 

Garden Cinema

This is a great one to get the kids involved with – Turn your garden into a cinema! Lots of us spent the summer giving our gardens a makeover, so why not get the most out of them through the winter too. Pour yourself a hot drink, snuggle up under a blanket and enjoy your favourite family movie.

What you need:

  • Blankets
  • Firepit
  • Outdoor lighting
  • Snacks
  • Warm Drinks
  • Large Fence/Wall

  

 

Duvet Day

Watch your favourite movie or TV show, without even needing to get out of bed! Our projectors can project directly onto your ceiling, making them the perfect addition to any duvet day.

What you need:

  • Your bed/sofa
  • Duvet
  • Chocolate

 

Pub

I don’t think any of us can pretend that we don’t miss a trip to the pub, especially if you’re a sporting fan. So, why not turn your dining room/lounge/spare room/man cave into your very own pub!? (Sticky tables optional.)

What you need:

  • Comfy Chairs
  • Salted Peanuts
  • Selection of Drinks

 

Superbowl

Always fancied the Superbowl experience? Now’s your chance. This is only really possible if you have a driveway or a space to reverse your car into so that your boot is facing a large enough space. Pop up our projector screen and fill your boot with blankets and pillows. Obviously, no Superbowl experience would be complete without hot dogs and beers! Try it out for yourself on 7th February, thank us later.

What you need:

  • Car with largeish boot
  • Big Wall/Garage Door
  • Hot Dogs
  • Beer/soft drinks

 

 

Den

I challenge you to find us anyone who wouldn’t love to turn their living room into a den made of sheets and pillows. This is the perfect spot to cosy up with your family and watch a movie. Got work to do? Let your kids create a den for themselves – sure to keep them quiet for a while.

What you need:

  • Pillows
  • Sheets/Duvets
  • Nice lighting
  • Snacks
  • Drinks

 

Date Night

Valentine’s day is fast approaching and with the usual options of a trip to the cinema or a meal at a restaurant off the table, it’s time to get creative. Impress your loved one by creating a romantic valentine’s experience from the comfort of your own home.

What you need:

  • Bubbly
  • Popcorn
  • Fancy Lights

 

Relaxing in the Bath

Why not take that relaxing bath one step further? Turn off your notifications, tell everyone you’re busy and run yourself a bath. Turn on your favourite TV show, project it onto the ceiling, light some candles and enjoy some you time.

What you need:

  • A bath
  • Candles
  • Wine/Tea
  • A lock on the door

 

Our client Celestial Cinema recently launched their new Home Edition cinema kit. Make sure you go and check them out for the very best cinema-in-a-box experience!

Have you found more exciting ways to use your Cinema in a Box kit? We would love to see them! Tag #poshcockney in your photos across social media and we will share our favourites!


Club House – The app every Entrepreneur needs to be on

The brand new, audio only, social media app that everyone is talking about.

If you enjoy thought-provoking conversation, networking, and motivation, this is the app you’ve been waiting for. And you may even find yourself having those conversations with A list Hollywood celebs – want to know more?

What is Clubhouse?

Clubhouse lets you drop into different chat rooms and listen to or join conversations, a bit like dropping into your favourite podcast or radio show, but this time you can join the conversation (if the chat moderate allows this). The app has even been used for X Factor-style auditions for Broadway shows such as Hamilton and Dream Girls.

In a world where social media has been having incredibly negative effects on people’s mental health, mainly due to body image, this app could hold huge benefits for the future of social media.

The idea, a spokesperson told The Evening Standard, is to create “a social experience that is focused on connection, learning, and authentic conversations, where people close the app feeling better than they did when they opened it because they have deepened friendships, met new people and learned. The focus is on dialogue and connection, rather than likes or followers.”

The conversations cannot be recorded, allowing people to speak more freely, without what they have said hitting the headlines the following day. This also gives an extra layer of exclusivity to anyone who has joined the chat room.

How do I join?

The app is currently running on a member only basis. To become a member, you must be invited, and each member is allowed to invite one person (with three extra allowed after some time).

Current users include celebrities such as Oprah, Estelle, Drake, and Ashton Kutcher. The star-studded app has a very Hollywood vibe to it, however, it is slowly starting to grow in popularity in the UK.

One current drawback is that the app is only available on Apple devices, leaving Android users feeling like they are missing out. And this is certainly the case according to our CEO Liam Norval, who recently downloaded the app.

“I have recently joined Clubhouse and my mind is blown. It seems like the perfect app for someone like me who, last year, started the Posh Cockney Podcast and Posh Cockney TV. I love connecting with inspirational people and on Clubhouse, it seems that there are inspirational chats going on with some of the biggest names in the world, every hour of every day, across so many different industries. There is so much sharing and so much positivity, it really does look like the future of social media. People are connecting with people on topics that they are genuinely interested in. I am really excited about this app. I’m just 24 hours into being a member and I’m planning how I’m going to use it to the best of my abilities. Watch this space because Posh Cockney and Liam Norval will be making waves on Clubhouse very soon.”

The app is currently still in beta testing stages and may look to be made available to all soon. This is certainly just the beginning of things for Clubhouse and we are very excited to watch how it develops.

If you are already a Clubhouse member, give your CEO a follow @poshcockney.


#BlueMonday, The PR Campaign that keeps on giving.

Did you know that Blue Monday actually originated from a PR campaign by Sky Travel in 2005? 16 years later #bluemonday still trends on the ‘unhappiest day of the year’.

Still think PR isn’t important?

I have seen multiple articles today, not only discussing Blue Monday, but linking back to Sky Travel as well. This shows the power of PR and how much cover a single creative campaign can gain your business.

Reactive PR is incredibly important. When you have a PR team working alongside you, they will keep a close eye on what is currently trending in the media, what national days are coming up and what topics get people talking. They will then look at your company, your story and your products or services to see if they can create content that incorporates it.

That’s where SEO comes in. If a large number of people are going to be searching for Pancakes during February (ready for Shrove Tuesday), and your company creates a product that would be perfect as a pancake topping, you’re going to want to have content on your website and social media as well as articles in the press that link back to you, that connect your product with pancakes. This will then boost you up that search list, resulting in more people seeing, and hopefully purchasing your product.

Unfortunately, many businesses want a ‘quick fix’, they want to see instant results. PR is a marathon, not a sprint (excuse the cliché), and it takes time before you start to see the results. Do you think Sky Travel’s initial goal was to still be getting coverage off the back of that campaign 16 years later? It’s unlikely, but they put the trust in their PR team and let them get to work.

PR is so much more than creating press releases and emailing journalists. A good PR team will work with you to create fresh and exciting campaigns that will get people talking about your brand.

Want to have a look at some of the recent coverage Posh Cockney has gained for clients? Take a look Here.

For more information, or to discuss how Posh Cockney PR can help take your brand to the next level, get in touch with us today emma@poshcockney.co.uk.


Why many people are waving Goodbye to WhatsApp

By now, many of us have seen the Netflix documentary, The Social Dilemma which highlights the implications and effects that data collection can have on society. Facebook was the main focus in this documentary and this week, they have announced changes to the privacy policy of the messaging app, WhatsApp, which they have recently taken over ownership of.  So, what does this mean for our data?

“As part of the Facebook family of companies, WhatsApp receives information from, and shares information with, this family of companies,” the new privacy policy states.

Currently, this will not include data within messages, as end-to-end encryption will remain in place on all conversations. Affected data will be contact information, images, contacts, and diagnostic data. These changes will not affect countries within the EU, and for now, this includes the UK, but now that Brexit has gone through, Facebook is legally allowed to go back on that decision at any time.

Users will soon receive a pop-up asking them to agree to the new Terms and Conditions, failure to agree before 8th February will mean the app will non longer work for the user.

Why are they doing this?

The main reason is to include a fast payment system across the whole of the Facebook umbrella, similar to the Chinese app WeChat, which is now used for many payment transactions, as well as being the leading social media and messaging site in China. (Perhaps mainly due to most others being banned.)

What are my options?

Users can of course agree to these changes and carry on as normal, but many are opting to swap to alternative messaging apps such as Telegram and Signal.

Telegram is a Russian-owned app, already very popular in many parts of the world. Its main benefit over WhatsApp is that it allows for large files to be transferred, without the need for compression. Telegram users also receive notifications for screenshots taken and the secret chat cannot be forwarded.

‘Secret Chats’ are only accessible by those within the group. The Channel creator can make decisions on which users can post and who can view them. The end-to-end encryption chat feature allows users to set a timer on messages to self-destruct after a specified time.

It is also possible to have two Telegram accounts open at once within the app, similar to having two Instagram accounts that you can swap between. This is helpful if you have a business number and a private number and you want to be able to access both from one device.

The main downside is that Telegram is not as well-known as WhatsApp. WhatsApp currently boasts 1.6 billion active users compared to Telegram’s reported 200 million monthly active users. This makes it difficult to use as both users will of course need to have the app.

While both apps offer voice calls, Telegram does not currently have video call options, which is a popular feature on WhatsApp.

If message security is your primary concern, then Signal is the app for you. However, in terms of user experience and other features, the app is a little behind there.

Many people may feel that this will just mean another app to have to check in the ever-growing list, but if data sharing is a concern of yours, it may be time to disable WhatsApp and make the move to Telegram.