Bridgerton: A well versed marketing phenomenon
In a world where nearly the entire population is addicted to Netflix, it’s no wonder that everyone is hooked on the trending period drama, ‘Bridgerton’. Now, everyone is anticipating the newest season, which is due to air on the 25th of March. The Netflix original series, which was originally based on books written by bestselling […]
Top 5 best business podcasts making waves in the industry
No matter how passionate you are about your career, it can’t be denied that the busy 9-5 doesn’t often leave us much time for self-educational activities like reading. For many, podcasts have become the solution to this. In this blog, we share our recommendations for the best business podcasts currently making waves in the industry. The word […]
Posh Cockney celebrates 5 women shaping the future of marketing
The first International Women’s Day was held in 1911 spanning across Austria, Denmark, Germany and Switzerland. Today, 111 years later, the event is celebrated all over the world and marks women’s achievements both past and present globally. Today however, we’re celebrating the women who are thought-leaders and innovators making an impact in our industry. Jennifer […]
Top 5 best books for business this World Book Day
Today marks the 25th anniversary of World Book Day. The day aims to “promote reading for pleasure” and encourages people of all ages to read more. Reading from a young age has been found to have a significant impact on future success. In adulthood, it’s just as important to keep reading to inspire new ideas […]
Marketing 101: The birth of Meme Marketing
With the creation of a plethora of social media platforms, came the need to create relatable content for people to enjoy day and night. This led to the inevitable birth of memes and trendy posts, which everyone shares with their friends on social media. Memes inevitably then became a marketing opportunity for all brands who […]
Important Dates for your March Marketing Calendar (+ Content Ideas!)
Your March Marketing Calendar It’s almost the end of February, which means it’s time to make sure all your March marketing plans are ready to go. But it may be that you need some last minute inspiration before setting things in stone. A great way to come up with marketing and PR content ideas is […]
5 Ways to Boost Instagram Engagement
There are many benefits to social media marketing for your business. Using Instagram, for example, is a free way to grow your audience and increase brand awareness. With over one billion monthly active users, Instagram is also a great platform to entice new customers with exciting images and graphics. However, maintaining and improving your Instagram […]
The highs and lows of controversial marketing illustrated by Kanye West
Everyone is talking about Kanye If you haven’t heard of him, you’ve got to be living under a rock. If you have, however, you likely have a strong opinion on him. American rapper Kanye West, also known as ‘Ye’, is currently one of the most controversial figures in the spotlight. Best known for his music, […]
Influencers: How to work with us?
As a leading PR and Marketing Agency for the hospitality industry in the UK, we have a lot of opportunities available for influencers across our various client bases. Predominantly, we work with restaurants and bars, but our clients do not stop there. Are you a foodie that captures engaging content with an interactive social media […]
The importance of finding your brand’s target audience
The foundation of a successful marketing campaign revolves around one thing: knowing who to target. A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services. In this day and age, being aware of your target audience is much needed if you […]
