Brand image: What is it and how can we reinforce it?
What is brand image? In a very busy market, it can be hard for a brand to stand out from competitors. When a new company arrives in a market where there are already leaders such as Nike or Adidas, it can be complicated to build a notoriety. The solution is to reflect a quality brand image […]
Digital innovation: Instagram launches its own Avatars
With advancements in digital technology set to completely transform the social media world in just a few short years, we have the opportunity to innovate and create a digital future that revolutionises the industry. It’s been reported that 67% of people are more likely to remember brands that use new technology in their advertising. Currently, […]
Brand personification
Brand personification Companies have undergone severe changes since the outbreak of COVID-19. They have had to adapt and look for new ways to attract customers to their premises. With the lack of tourism and pause on immigration, the hospitality industry has suffered the most. Not only have the companies changed their mentality, but also their […]
Influencer marketing: The new reality of marketing in 2022
In the day and age that we live in, social media has become a significant part of our day-to-day lives, from the minute we wake up till the moment we go to sleep. Everybody is constantly checking their phones, looking to find the next big thing, the new foodie hotspot or the perfect place for […]
Diversity in Hospitality: How is The Industry Doing?
Over the last two years, the hospitality industry has been subjected to riding the rollercoaster of uncertainty and misfortune that is Coronavirus. Although there has been obvious damage done to the industry’s flow of revenue, resulting from coronavirus restrictions and a decrease in consumer spending, the severity of impact on diversity & inclusion (D&I) within […]
Veganuary in the Hospitality Industry
It’s a new year, meaning, New Year’s resolutions are out in full force. There are limitless opportunities for self-improvement in this period, but the most common ones revolve around improving diet and health. What better way to start the year than a challenge: Veganuary. History of Veganuary Veganuary was founded in 2014 by a […]
The links between Fashion and Hospitality
The relationship between the fashion industry and the hospitality industry has escaped close scrutiny for some time now. However, it is something that is ever changing and only becoming more apparent with time. As the world of fashion ventures deeper into the hospitality sector, and brands are entering new markets, the synergy between these two […]
A Mega Year for Posh Cockney
2021 got off to an incredibly tough start for everyone in the hospitality industry. Restaurants and bars across the country were forced to close and in so many cases, the first thing that businesses put on hold was their PR and Marketing with many businesses deeming this unnecessary or now having the time to take […]
Should you “Christmasize” your brand?
With the holiday season now upon us, everybody has red, green and white lens sunglasses on, filtering everything they see in the name of the holiday spirit. This is where the “Christmasize” idea comes from. But what do we mean by this? When we say “Christmasize” your mind probably goes straight to standard practices like […]
Coca Cola’s monopoly in Christmas advertising
When the holidays come around every year, everyone looks out for Coca Cola’s new Christmas adverts and marketing techniques for the festive season. At this point, Coca Cola and Christmas are synonymous due to their monopoly over the emblematic holiday. The story of Santa Claus as you know him A velvety red Santa suit with a […]
