Launching Wahlburgers

Overview

In March 2019, Posh Cockney joined Wahlburgers, following an unsuccessful initial opening. The following case study shows how we helped to turn that around.

Our Objective

In April 2019, Posh Cockney was hired on a 6 month contract, to help launch the Wahlburger in London and implement marketing and social media strategies.

Challenges

Undoing any bad press from the previous opening.
Launching a Burger chain in a highly saturated market.
Overcoming issues such and healthy eating and vegetarian trends
Taking a brand that is currently unheard of in London, and encouraging people to choose that instead of their favorite venues.

Our Approach

We got to know the brand, its values and its place in the market.

We created a team with the required skills to market Wahlburgers both on social media and through events.

We got hands on with the brand and successfully grew their footfall.

What we did 

We did extensive research on Wahlburgers’ initial London opening. We found ways to build on what they had already done, and found the holes in their strategy.

We created a detailed marketing plan that we felt would give the company the launch that they needed.

We took control of their social media, creating branded content, arranging photo shoots and scheduling appropriate and audience targeted posts.

We approached influencers and invited them to Wahlburger, to try, review and promote the London venue.

Mark Wahlburg himself visited the venue on two occasions, and Posh Cockney was sure to have photographers and press on hand to get full coverage of this.

We helped Walburgers to partner with The Felix Project – donating any leftover food to people who would otherwise be going without.

At the end of our six month contact, both parties were happy that significant progress was made after a full review of what we had provided for them.

The Results

There was almost immediate increased footfall at Wahlburgers London after Posh Cockney took over their marketing.

The venue was visited by numerous influencers who then promoted the company across their social media pages.

We secured press coverage for the venue across many publications.

We created significantly more brand awareness, bringing the brand inline with competitor burger chains in central London.

What's next?

Unfortunately, Wahlburgers have announced that they will be permanently closing their London venue post Covid 19.

Key Services Supplied

  • Brand Management
  • Consultancy
  • Sales
  • Recruitment
  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Social Media Management
  • Event Management
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Menu creating
  • Strategic Planning
  • Crisis Management
  • Training

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Jog on to Cancer at Proud Embankment

Overview

Posh Cockney worked closely with James Ingram to create a high profile, star studded event at Proud Embankment, raising money for Cancer Research UK. James has done phenomenal work for the charity and raised an incredible amount of money already, this event needed to build on his impressive fundraising total, whilst gaining good media coverage for the charity.

Our Objective

To source a suitable venue in central London and create an event that will attract high profile celebrities and extensive press coverage. The aim was to raise as much money as possible for Cancer Research whilst ensuring guests had an enjoyable and memorable night.

Challenges

As with all events of this scale, the organisation and timings for celebrities was a big challenge.
Organisation of press in advance of the event and in particular, organising press with a quick turn around for post event coverage.
Creating and implementing risk assessments and health and safety procedures for an event of this calibre is a big task and needs to be fully understood and implemented by the entire team.

Our Approach

We spent a lot of time discussing the needs, requirements and vision of Jog on to Cancer founder James Ingham. We knew it was important to not lose the importance of what Cancer Research UK means to James, in amongst all of the glitz and glam of a celebrity event. We wanted to create a wow factor, whilst staying true to the core reason for this event.

This is the 7th annual Jog on to Cancer charity fundraiser, so we took time to research past events, build on what went well and grow from any mistakes made.

We built a team of experienced and passionatemmm people who have the ideal skills and knowledge to plan, stage and run an event of this scale.

What we did 

Posh Cockney quickly sourced the venue Proud Embankment. This venue is in the perfect location and Posh Cockney already has a good relationship with the team here, allowing for a smooth running of negotiations.

We structured the deal with Proud and then worked closely with the team at Cancer Research UK to plan and execute a sell out event.

We worked closely with James Ingham and created a packed celebrity guest list that was sure to draw in extra media attention.

Press releases were sent to all major Newspapers and Magazines, both prior to and after the event.

We created a true Red Carpet vibe, with photo opportunity points and some of London’s best photographers – this furthering the post event media coverage.

Staff were briefed to the highest level to ensure an impeccable VIP experience to everyone in attendance.

The Results

The event was a huge success. The venue was packed out with 600 guests inside and a bursting celebrity guest list.

Over £40,000 was raised for Cancer Research UK

The event secured a huge amount of media coverage, including features in OK! Magazine, and nearly all major newspapers.

What's next?

Posh Cockney are looking forward to working with James Ingham and Jog on to Cancer in 2021, as this year’s event sadly had to be canceled due to Covid 19.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Budget Planning
  • Strategic Planning
  • Event Management
  • Project Management

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InHype

Overview

We work alongside InHype, one of the largest club promotion brands in London, organising huge events for up to 2,000 people at a time. InHype provides international artists from all over the world. Posh Cockney broker deals with venues and ensures everything is perfect on the run up to and during the event, as well as overseeing marketing and promotions.

Our Objective

To be the middleman between venue and client, ensuring a seamless experience from booking to pack up.

Challenges

Ensuring all parties are happy with all arrangements. Posh Cockney, In Hype and the venue all need to be in agreement.
All venues have different procedures for lighting, staging, green rooms etc. Balancing artists needs with venue capabilities can be a big challenge
Artists can draw very large crowds. Thorough ticketing systems and an organised queueing system is essential.

Our Approach

As brand managers for In Hype, we help them book venues in London for their incredible events with International Artists. We advise them on what works well in the industry and how they can market their acts best.

What we did 

Posh Cockney sources, secures and negotiates with the top venues in London to provide the best quality and best value for our client InHype.

We check everything from sound, lighting, staging, accessibility, and artist requirements with the venue and make sure everything is set up as it should be.

We provide social media and promotional support for the event as well as helping to put marketing strategies in place.

We work with ticketing platforms and create guest lists for the event, leading to a smooth running service for all guests, from ticket purchase through to entry.

Post event, we review everything with our client in preparation for the next date in the diary.

The Results

We have worked with InHype on many successful events across London. Venues are always sold out with guests leaving feeling happy with their experience.

What's next?

Posh Cockney and InHype are eagerly awaiting the return of events night out top London venues post Covid 19. The safety of artists, staff and guests will always be put first so we will be returning to this when we are confident that it is safe to do so.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Social Media Management
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Strategic Planning
  • Crisis Management
  • Event Management
  • Project Management

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Thinking outside the box

Overview

Fulwell 73 and Posh Cockney have worked together from the very start of the Posh Cockney journey. We have a strong relationship and regularly plan, organise and run their events, parties and team activities.

Our Objective

To create a number of outdoor events, small and large for team building and entertainment. To build on each event, making it bigger and better and create a strong and continuing partnership between the two companies.

Challenges

The Fulwell 73 company Summer staff party took place on the roof of their building, this comes with many health and safety challenges.
FullFest came with a huge amount of organisations and this had to be timed perfectly with all suppliers. We had to ensure that all parties were happy with all financial, timing and accessibility arrangements.
All correct insurance and risk assessments were carried out for all activities and outdoor sleeping.
For both events we had to ensure that all food was always cooked properly and was constantly on brand and met the needs of the client.
As both events were outside, a plan B for weather needed to be put in place. We had to ensure that guests had enough sun cream, fluids etc to be able to enjoy their time. Sounds obvious but essential.

Our Approach

Our first event for Fulwell 73 was their team BBQ at their head office, where we brought in outside suppliers, ensuring they were always on brand for the company.

The success of the initial event led to a request for a larger, festival style event, where the venue needed to be sourced, including accommodation and all suppliers. We approached this as if planning a full scale festival.

What we did 

Head Office Summer BBQ:

We sourced and booked all suppliers including caterers, musicians and a bar all serving delicious food and cocktails.

Summer FullFest:

We booked a venue in Tunbridge Wells called Ashtree Farm , suitable for a 2 day festival with 60 people sleeping outside.

We organised transport to and from the venues, and ensured that all health and safety checks were in place.

A jam packed itinerary of activities were put in place over the 2 days.

We booked six food stations, serving a selection of different food options throughout the day as well as a bar and personalised drinks.

All risk assessments were carried out for all activities. We provided suncream and ensured that there were always enough fluids on hand for guests.

A huge selection of entertainment was booked, including bands, singers, acts and mind and wellness talks.

The Results

Both parties were a huge success and Fulwell 73 already has Posh Cockney lined up to organise their next set of company events.

What's next?

Covid 19 has put a stop to 2020 summer party plans, however Posh Cockney will be planning, organising and executing FulFest 2 in summer 2021as well as their outdoor office party.

In the meantime, Posh Cockney has been organising virtual events for Fulwell, including a Cake making class with La BellaCake company where the team all made a chocolate cake and an online dance class with Sass Productions, where the team learnt a choreographed routine from the girls.

Posh Cockney have plans for a virtual festival style event as well as life drawing classes and murder mystery. We have been thinking outside of the box throughout this entire process to ensure our clients are happy and team morale is boosted during such a difficult time.

Posh Cockney loves working with Fulwell and we can’t wait to get back to face to face events really soon.

Key Services Supplied

  • Budget Planning
  • Strategic Planning
  • Event Management
  • Project Management
  • Supplier Sourcing
  • Staffing

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Cafe de Paris meets Aaron Sinkia

Overview

Posh Cockney Recruitment have been head hunting for the past year - Aaron Sinkia is one of our biggest success stories. Not only has he found his ideal job, but the venue has been transformed and taken to a whole new level.

Our Objective

Cafe de Paris is a well known and loved night club in central London, they needed a new general manager that will give the venue the make over it needed to be put back at the top of London’s favourite nightclub venues.

Challenges

Cafe de Paris is a historic venue in central London. Here at Posh Cockney, we knew that Aaron’s modern visions were exactly what the venue needed, but we also had to help him convince the higher management to see the venue in a new way.
We had many applications from some excellent candidates, a lot of time had to be dedicated to thoroughly checking each person, to ensure that they were a perfect match for the job.

Our Approach

We sourced some of the best candidates from around London, from different backgrounds, all bringing something different to the table.

We created an interview structure that allowed us to feel confident in our candidates, before presenting them to our client.

What we did 

Posh cockney found Aaron Sinkia and put him through a number of interviews, first with ourselves and then directly with the client.

We brokered the deal between Cafe de Paris and Aaron and created the bonus structure for the client, ensuring both parties were very happy with the arrangement put in place.

We reviewed how the relationship was going in the early stages of his employment, before leaving Aaron to work his magic at the venue.

The Results

Aaron Sinkia is one of our biggest success stories.

Not only has he found the perfect position for himself, but he has transformed the venue and brought it back to the centre of the London night club scene.

With brand new event nights, a re-thought out group of staff and fantastic marketing, he has made Cafe de Paris his own.

What's next?

Sadly, Aaron had to take the decision to temporarily close Cafe de Paris in line with the government’s Covid 19 guidelines.

We know he is working hard behind the scenes to ensure that they reopen with a bang and continue their success.

Key Services Supplied

  • Head Hunting
  • Interviewing
  • Contract Brokering

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