In the day and age that we live in, social media has become a significant part of our day-to-day lives, from the minute we wake up till the moment we go to sleep. Everybody is constantly checking their phones, looking to find the next big thing, the new foodie hotspot or the perfect place for a first date. This is where influencer marketing comes into play.

Influencing the masses

As we move into 2022, influencer marketing is majorly setting off, with influencing becoming one of the most trendy jobs for anyone who’s passionate about the social media scene. 

A decade ago, the influencer arena was limited only to celebrities and a few dedicated bloggers. However, this has all changed as we’ve seen social media influencers rise and saturate the market. 

Influencers are now regarded as experts in their chosen niche and through constant posting on their social media profiles, they have managed to build a following of people who are interested in what they have to say. These individuals are practically dedicated fans of the influencers they follow, like or subscribe to and happen to be very loyal to them. 

And this is exactly the key to influencer marketing: a loyal follower base of people who pay close attention to what influencers say and do. Influencer marketing works because of the high amount of trust that social influencers have built up with their following; therefore, their recommendations are sought out by their followers.

Influencer marketing in 2022: Why does it work?

Currently, with the plethoric selection of social media platforms, influencer marketing has become a full-time strategy. In an age in which we have grown from the original Instagram influencer marketing, new platforms like TikTok have gained massive popularity. 

The beauty of influencer marketing is that there are many influencers to choose from to promote a brand. Like any other marketing campaign, influencer campaigns do not differ. Whilst there are some unique factors to take into consideration while working with influencers, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers, review and revise. 

Influencer marketing can help brands achieve their two most common goals: to elevate brand awareness and increase sales. Influencers have the ability to reach very specific audiences. Instead of having to rely on thousands of followers, influencers ensure a very targeted audience, which guarantees an increase in your brand’s traffic. 

The strategy is increasingly becoming more popular among businesses these days because traditional advertising has become less effective in attracting leads and customers.

It works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use.

The very good and the bad

How the world of influencer marketing looks and operates has changed a great deal over a short period of time and in five years may be drastically different from how it is today. That’s the thing with influencers, it is a very volatile career that is subject to change at any second. However, it is here to stay.

If you want to learn more about influencer marketing and how influencers can help promote your business, contact Posh Cockney today!